Have you seen the ads for this app?
It’s a dating app for single parents. Touting benefits like scheduling your free time so you can coordinate with other single parents.
Sounds great, right? It’s got done thought behind it, which maybe sets it apart from other dating apps.
And then…it immediately reverts to the usual dating app dumb-fuckery.
Your kids go to bed at 8, but you don’t have to.
Am I supposed to infer layers of planning and responsibility here? Because what I’m getting is, “Your kids are asleep, why don’t you head out for a little slap and tickle? You know, the hush, the bad? Go on, you’ve been a parent most of the day, minus the 8+ hours you worked, but let your hair down and get yours, now!”
Of course, the next ad set featured an ad for Upward, a Christian dating site. Oddly, I respected it more than this Stir ad. It literally said nothing offensive – just put itself out there as a resource for finding like-minded people with a built in foundation of common values.
What was Stir’s version of that? Instead of “Are you a person of faith?” it has “Are you a neglectful parent?”
Not for nothing, but I’m thinking of joining Upward and making my profile headline some sort of riff on questioning when exactly God was going to start blessing America, as the song commands – because we seem to pretty much be embracing the fucked-up-ness of our situation anymore.
Hoorah…at least people won’t be lonely or undersexed as the careen toward eternal damnation. Whatever that looks like for them.
For me, I think I’m there – and my Hell is mass market advertising geared toward separating as-hard-as-they-have-to-work-to-justify-being-overcompensated stupid Americans from their hard not-earned cash.
And do you know what? We have that coming.